By Colleen Schmidt, Director of Partner Success, CoreDial
Risk is something that we fear because it requires us to put ourselves out there to achieve something greater. There is always a chance you could lose something important to you, especially if you take a risk on a venture or idea you know little about or have not adequately prepared for. The same is true when it comes to taking risks for your business. As much as we would like to mitigate business risks, the fact is they are an integral part of the growth process for any business. Just ask these business risk takers: Ben Silbermann, the creator of Pinterest, risked everything by leaving a job at Google to create the virtual pinboard site. Ben would survive early disappointments and now presides over a company worth $1 billion. Or Drew Houston of DropBox, who held to his guns when Apple Founder Steve Jobs told him to join Apple or be taken over in the market and now enjoys running a $1 billion company.
For VARs, MSPs and other resellers, your risks may not be the same as the ones mentioned above, but embracing the trends in the industry is the key to long-term success. For the unified communications (UC) industry, taking a risk on hosted and cloud-based services, as well as having a technology partner you can trust, will ensure your business stays economically solvent over time and is ready to meet the changing needs of your customers. Ignoring the shifting tides in the industry will lessen the options you can bring to the table for your customers, which will eventually impact your bottom line.
