Unified communications (UC) has come a long way from the days of traditional PBXs, voice trunks, and analog phones. Since communications technology has changed so dramatically over the years, shouldn’t the way we sell these solutions evolve as well?
Many resellers still approach UC as if they are selling boxes, devices, and standalone services, but today, UC is much more than that. It is a communications solution that becomes part of an organization’s workflow, business processes, customer experience, and overall operating model.
In this article, we explore seven mistakes that resellers make when selling UC solutions, along with practical ways to avoid them. Although this is a list of “mistakes,” it really outlines best practices for selling UC solutions. The overarching principle is that the most successful resellers are not just moving boxes or quoting licenses. They are trusted advisors who help customers understand what they actually need.



