Five Essential Sales Metrics
By Mike Schmidtmann, Trans4mers
Many telephone dealers and ITSPs aren’t growing because they are breaking fundamental rules of sales. They don’t even realize it! How can you break the rules when you don’t know the rules?
Here’s a metaphor to illustrate this problem and the solution. Imagine playing golf without a scorecard. Now imagine playing without knowing what “par” is for each hole. Wouldn’t that be a bit odd? Disorienting?
Your score in golf is always compared with par. If you shoot a “4” on a hole, you don’t know how good that is until you know what the par is. It could be fair, good, or great depending on whether it’s a par 3, 4, or 5. Of course, if you post a “Snowman," (an 8), that’s bad no matter what the hole is!
Many resellers play a version of this game with sales. How do we know if we are shooting bogies, pars, or birdies? Below, you will find five invaluable metrics that should be on every sales scorecard.